Social architect Nani Kahar was looking at anti-smoking campaigns and opined at their ineffectiveness. A no-smoking ad says, “Most smokers die.”
This is for the smokers who live forever.
The BOX OF IDEAS is packaged and priced as a cigarette box, but instead of 20 nicotine fixes, you get 100 ideas from artists, activists and other agent provocateurs. It will be promoted via luscious cigarette girls+boys embedded in social events throughout Kuala Lumpur from 27 June 2009.
This is part of several projects to come that attempt to engage art and popular culture through intervention and recoding. The objective is to address the culture of consumption and the consumption of culture.
Go to http://labdna.com/ideas/ to check out the submissions page.
Initiated by labDNA, this project is brought to you by Sze Ying Goh, Amri Abu Kassim, Tshiung Han See, Nani Kahar and Elaine Foster.
Send it back to us at ideas@labdna.com before 30th May, 2009.
Still lost? Do call:
Sze (+6013) 333 0852
Han (+6017) 888 8845
Spes (+6012) 292 6952
Elaine (+6016) 357 2610
